Tokyo, Japan – Supasaito CEO Igor Voroshilov recently featured on a podcast "Startup pass-port" by Econsulate in collaboration with Takeoff Tokyo, where he discussed the company's mission to help Japanese businesses of all sizes, from startups to established enterprises, enhance their online presence through improved web design. During the episode, Igor highlighted Supasaito's strategic use of "no-code" technologies to empower businesses.
Igor elaborated on his journey, which led him from studying international relations to becoming a significant voice in Japan's technology sector. He noted a common challenge: many Japanese companies operate with outdated websites, some unchanged for over a decade, and could greatly benefit from modern web design principles. As an example, he cited Supasaito's work with a 70-year-old printing company, whose website was successfully modernized to be mobile-responsive while preserving its original brand identity.
Throughout the discussion, Igor stressed the importance of agility for startups, advocating for marketing teams to independently update their websites using no-code tools like Webflow. He pointed out Webflow's "components" feature, which allows for the efficient reuse of pre-designed website elements. He also offered practical advice for startups, recommending that content be finalized before design begins and that design considerations account for development limitations.
Watch the episode at Apple and Spotify podcast.
Beyond client projects, Supasaito also runs an academy that teaches Webflow. Igor's appearance offered valuable perspectives on the unique aesthetics of Japanese web design, often characterized by information-dense layouts that reflect specific cultural communication preferences.
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