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There are many tools available when creating a company website. Among them, the tool most people initially choose is “WordPress.” However, in recent years, cases of companies migrating from WordPress to Webflow and redesigning their websites have been rapidly increasing worldwide. In fact, we at our company have handled many such projects.

The reason behind this trend is simple: Webflow offers significant advantages.

In this article, we’ll introduce 11 key benefits of building your website with Webflow.

And if you’d like to directly consult with an expert who has been creating websites with Webflow in Japan since 2020, please feel free to take advantage of our free consultation.

What is Webflow?

Webflow is a no-code platform that integrates CMS, web design, and responsive web development, allowing users to visually design and build responsive websites.

World-Class Loading Speed

Webflow leverages Amazon Web Services (AWS) and global CDNs such as Fastly and Cloudflare, enabling fast loading speeds no matter where in the world a site is accessed. With 99.99% uptime and auto-scaling functionality, it can also handle large spikes in traffic. This ensures that websites built with Webflow are always published with the latest and fastest hosting technology.

Why is speed so critical for websites? Two major reasons:

Excellent User Experience

Users visit websites to gain information or solve problems. For example, if someone is shopping and looks up a product on their phone, a slow-loading page can be frustrating. On the other hand, a fast-loading page reduces stress, encourages users to browse multiple pages, and deepens their understanding of your products or services.

In fact, research shows that when load time increases from one to three seconds, bounce rates rise by 32%, and when it exceeds five seconds, bounce rates can surpass 90%. Even a 0.1-second delay can significantly increase user drop-off.

Google Rankings (SEO)

Website speed directly impacts Google search rankings. As of 2025, Google still prioritizes Core Web Vitals (LCP, INP, CLS) as ranking factors. The faster and more stable your site loads, the more likely it is to be favored in search results.

A site that loads quickly and delivers information seamlessly increases user satisfaction, which in turn boosts Google’s evaluation. Conversely, slow-loading sites drive users away and are less likely to be fully crawled and indexed, resulting in lower search rankings.

In short, website speed is not just a technical detail—it is a business growth factor tied directly to both user experience and SEO. With Webflow’s hosting environment, you can confidently run a fast, optimized website in 2025 and beyond.

In-House Updates with a Flexible CMS

Webflow features a highly flexible Content Management System (CMS) that allows you to manage blogs, service pages, team members, portfolios, and more in one place. Even non-engineers can easily add or update content by filling in predefined fields, making it highly accessible.

Traditionally, updating a website without a CMS meant creating entirely new pages and manually entering information—a time-consuming and costly process, especially for those with limited IT knowledge. With Webflow CMS, anyone can perform updates, dramatically reducing operational costs.

By 2025, Webflow CMS has become even more powerful with features such as:

• API Support (REST/GraphQL): Easy integration with external apps and systems, usable as a headless CMS.
• Localization & Multi-language Support: Built-in hreflang and translation tools for global scalability.
• Flexible Content Structures: Nested collection lists (up to two levels), draft saving, and preview before publishing.
• Team Collaboration: Multi-user editing and workflow management, suitable for corporate websites.

Webflow CMS is no longer just an “easy update system”—it is an enterprise-ready CMS that enables both cost reduction and efficiency.

Cost Reduction

Operating a website with Webflow leads to significant cost savings compared to traditional systems.

1. Lower costs by reducing reliance on engineers
2. Rapid implementation of new ideas

Reduced Reliance on Engineers

With WordPress and similar systems, design changes or bug fixes often require hiring engineers. Plugin or server issues can be difficult to resolve without technical expertise, resulting in expensive outsourcing fees.

One real-world example: a company was charged ¥10,000 just to update the CEO’s name on their site.

Why does this happen? Traditional sites require manual code editing. If no one in-house can code, companies must outsource. Even in-house engineers may avoid touching unfamiliar code due to risks.

Webflow, as a no-code tool, allows direct editing of text and images without touching code. This reduces the need to hire developers for simple changes, significantly lowering operating costs.

Note: While Webflow has a learning curve, resources like Webflow University make it accessible to teams over time.

Faster Idea-to-Execution

Webflow also accelerates the process of turning ideas into live features. Its visual interface lets teams build and launch websites 5–10x faster than traditional development.

Once the basics are learned, marketing teams or designers can independently add new pages or features without waiting on developers, enabling same-day testing and rapid iteration.

No More Developer Dependency

Companies migrating from WordPress to Webflow often share feedback such as:

• “We couldn’t update our site after the original developer left.”
• “We tried to hire another developer, but they refused because they couldn’t understand how the site was built.”

This issue stems from WordPress sites becoming overly complex due to heavy plugin usage. Even in 2025, this “plugin dependency and spaghetti code” problem remains a burden for many businesses.

Easy Handover with Webflow

Webflow avoids this by providing essential features—CMS, forms, SEO, hosting—natively, reducing dependency on third-party plugins.

It also generates clean, readable code, making it easier for new developers to take over.

Additionally, with Editor Mode, even non-technical staff can update images, text, and CMS entries directly. This ensures smooth operations even when team members change.

SEO Advantages

Compared to WordPress and other platforms, Webflow has strong SEO capabilities:

1. Clean, minimal code → Easier for search engines to index
2. Lightweight, plugin-free design → Faster load speeds
3. Customizable structure → Headings, metadata, alt text, URL control
4. UX-driven SEO → Core Web Vitals compliance through speed & mobile optimization
5. Easy on-page SEO editing → GUI for meta titles, descriptions, and more
6. Automation & integrations → Auto XML sitemaps, GA/Search Console connections, redirects, canonical tags, structured data

Enhanced Security

Unlike WordPress, Webflow doesn’t rely on plugins—so no constant plugin updates or patching are needed, greatly reducing vulnerability risks. Security reports consistently show that the majority of WordPress vulnerabilities stem from plugins.

Webflow includes:

• Automatic SSL certificates (issued & renewed)
• Automated backups & one-click restores
• DDoS protection, WAF, and continuous vulnerability scanning
• AWS + Fastly CDN infrastructure for both speed and security

Some of our clients switched from WordPress to Webflow after repeated hacking incidents, highlighting its reliability.

Efficient Development & Testing

WordPress sites often require large teams (server admin, developer, freelancer, etc.), slowing projects down. Webflow consolidates design, development, hosting, and CMS into one platform, reducing team size and dependencies.

In 2025, Webflow also includes:

• Webflow Optimize → Built-in A/B testing for buttons, headlines, layouts
• AI personalization & segmentation → Tailored content delivery
• Collaboration tools → Real-time co-editing and version management

This makes it possible for even a single marketer or designer to test new ideas quickly and scale efficiently.

Responsive Design for Mobile & Tablet

With over 50% of traffic now coming from mobile devices, responsive design is critical. Webflow allows you to easily customize layouts for desktop, tablet, and mobile.

This ensures your site adapts for clarity and usability across all screen sizes, improving engagement and conversion.

Conclusion

We’ve covered 11 reasons and benefits for building your website with Webflow.

In today’s era of IT talent shortages, the ability to manage and update your own site in-house is crucial for business growth. Webflow could be the solution to many of the challenges you’re facing.

If you want to build your own website—or manage it independently—choose Webflow, or contact us to get started.