このページを日本語で閲覧するには「続ける」を押してください。
Press "Continue" to see this page in English.
2023
 
Feb
 
8
 

Why You Should Migrate from WordPress to Webflow

This article outlines the main reasons why companies are increasingly migrating from WordPress to Webflow.

Shohei Yano

Why You Should Migrate from WordPress to Webflow

Hello everyone!

What platform is your company’s website built on? While there are many tools like WIX, STUDIO, and WordPress, we highly recommend using Webflow for in-house management and updates. Here’s why.

Introduction

At Supasaito, we have extensive experience migrating numerous WordPress sites to Webflow, delivering high-quality results and ongoing support. Many of our clients came to us with the same set of challenges:

  1. They wanted to manage their website internally.
  2. They had to hire an engineer for every single update.
  3. Their WordPress sites were frequently getting hacked.
  4. They needed to increase their website's traffic.
  5. They wanted a design that truly matched their corporate image.

In this article, we’ll explore how Webflow solves these problems and explain why migrating from WordPress to Webflow is the right move for your business.

Take Control of Your Website and Cut Costs

Webflow is a powerful tool that allows you to build high-speed websites with just a little training. With just one team member who understands the basics, you have all the resources you need. Plus, using the Editor and CMS, even team members with no web development knowledge can update the site by simply filling in pre-designed fields.

This enables complete in-house management, eliminating the need to commission engineers or contact an agency for every small change, which leads to significant cost savings. Many companies that switch from WordPress to Webflow are drawn to this ability to manage their site internally without relying on external vendors.

Robust Security

You've probably heard stories about WordPress sites getting hacked. One of the main reasons is its heavy reliance on plugins.

Plugins Create Vulnerabilities

WordPress requires plugins to add functionality. These plugins must be constantly updated, meaning WordPress sites require perpetual maintenance. The more plugins you have, the more time you spend on updates. If you neglect this maintenance, the risk of an attack increases dramatically. Plugin developers are often not cybersecurity experts, which can lead to exploitable flaws.

In fact, attackers actively scan the internet for WordPress websites using the code of specific plugins as a marker. If even one plugin is outdated or has a known data leak, a hacker can use it as an entry point to compromise your entire website.

As of 2025, the core security of WordPress itself has improved. Features like a Web Application Firewall (WAF) and strong password protection (bcrypt hashing) are now standard.

However, the biggest factor determining your site's overall security remains the same: the management of third-party plugins and the speed of updates. Over 90% of vulnerabilities originate from plugins. Once a vulnerability is discovered, attacks from around the world can begin in just a few hours.

In conclusion, while the base WordPress engine has become safer, you cannot prevent disaster without diligent updates and proper plugin management. The security awareness and responsibility of the operator are more critical than ever.

Webflow's Superior Security

Webflow's security is widely considered superior to WordPress. It utilizes secure Amazon Web Services (AWS) servers and is designed to scale flexibly. In contrast, WordPress requires you to use third-party hosting.

Webflow includes many built-in security features to create websites resilient against malicious attacks—features you would have to build or source yourself on WordPress. Every Webflow site comes with an SSL certificate (HTTPS), further enhancing its security level right out of the box.

Webflow Enterprise security is trusted by major companies like Dell, NASA, and Zendesk, featuring advanced protective measures to prevent cyberattacks.

Bottom line: If you want to eliminate security management overhead and ensure consistently high levels of safety, Webflow is the superior choice.

Powerful SEO

Webflow is known for having stronger SEO performance than WordPress and other website builders for several reasons:

  1. It generates clean, bloat-free code.
  2. It's lightweight because it doesn't rely on plugins.
  3. It offers granular control over headings, tags, and site structure.
  4. It empowers you to build a better UI/UX, which boosts visitor engagement.
  5. It provides easy controls for meta titles, meta descriptions, image alt text, and URL structures.
  6. It offers simple integration with Google Analytics and Search Console, plus automatic XML sitemap generation.

Better SEO by Ditching Plugins

Similar to the security aspect, a major advantage is that Webflow is not dependent on plugins. This means no unnecessary code is generated, and you have direct control over crucial SEO elements like HTML structure, tag settings, and meta information.

Market Share vs. Website Traffic

You could say that Webflow's SEO performs better than any other platform. The image below proves this point.

The further right on the chart, the more a tool is used (market share). The higher up, the more traffic (the volume of users visiting sites built with that tool).

While Webflow's market share is still smaller than WordPress, sites built on Webflow receive more traffic than any other platform. (Traffic: The total number of accesses, including site visits and sessions).

Improved Site Speed

One of the biggest reasons for Webflow's strong SEO is its incredible speed. Google penalizes slow-loading sites, making loading speed a critical factor for ranking.

Why is Webflow so fast?

  1. Clean Code: Webflow's code is clean and optimized from the start.
  2. No Plugins Needed: Unlike WordPress, you don't need plugins that add hundreds of lines of extra code. When you run a speed test on a blank Webflow page, it scores 100% every time. WordPress rarely scores above 85%, even on a blank page.

With WordPress, site speed and code quality are heavily dependent on your choice of server, theme, and plugins. If built by someone without deep expertise, it can result in a very slow site with a poor SEO rating.

Lightning-Fast Modifications

Changing text, images, or links is incredibly fast with Webflow.

Those familiar with Webflow can make detailed adjustments from the Designer tool. For those without any IT knowledge, the Editor tool allows for intuitive, on-page editing.

What is the Editor?

Write and edit—directly on your site.

The Editor allows you to input and change text and images or update CMS content directly on a live preview of your page—no complex operations needed. Once you're done, you can publish the changes with a single click. You can also preview how a new blog post or service entry will look within your layout before it goes live.

Because you can manage the site yourselves, you eliminate the delays of contacting a vendor and can keep your website constantly up to date.

Run Experiments and Iterate Quickly

Compared to the traditional process of coding a design from scratch, Webflow allows you to build and iterate at a fraction of the speed, helping you optimize your conversion rates faster.

When you're dependent on multiple services and people, it becomes difficult to try new things—like a new design or a new landing page—because you know how much effort it will take to launch. Webflow removes that friction.

The Actual Results of Migrating from WordPress to Webflow

I previously ran my site on WordPress, but after switching to Webflow, my site traffic increased by more than 10x. Pageviews and conversions grew, and my articles began to consistently rank at the top of Google search results.

The Impact of Migration is Immense

Real-world migration examples reveal concrete benefits and risks.

Companies that successfully migrated to Webflow have reported dramatic, business-critical results, such as a "20% increase in conversion rates," "a 67% reduction in development tickets," and a reduction in the time to execute marketing initiatives "from two weeks to just two days."

"Hidden Costs" vs. "Strategic Investment"

The most important perspective is whether you see your website as a "cost" or an "investment."

WordPress comes with "hidden costs." Beyond server fees, you continuously pay for the "technical debt" of updates and bug fixes in the form of developer salaries. This is the biggest factor that slows down your marketing velocity.

Webflow should be seen as a "strategic investment." While its monthly fees may be higher, it's a high-ROI investment that prevents opportunity loss and drives revenue by increasing the speed and quality of your marketing. One study reported that companies migrating to Webflow achieved a 332% ROI over three years, with the investment paid back in less than six months.

Final Thoughts

In this article, we've covered all the reasons and benefits of migrating from WordPress to Webflow. In today's world of IT talent shortages, the ability to manage your site in-house is a key business advantage. Webflow might just be the solution to the problems you're facing.

If you want to build a new website or take control of your existing one, choose the best web creation tool, Webflow, or contact us for a free consultation.

Newsletter

Subscribe to updates

Signup for practical tips on growing your business online, useful updates and event info.

We respect your privacy and never send spam messages. You can unsubscribe anytime.

By sending this form you agree to Privacy Policy

送信しました。ありがとうございます。
送信中にエラーが発生しました。
Our customers

We help you grow on web

We are a web company based in Tokyo, Japan.

Our international team of web experts will help you solve any of your challenges.