Hello everyone!
This is Igor from LikePay Academy.
Today, I want to share five essential skills, mindsets, and actions you need to consistently land no-code web development projects.
If you follow the strategies in this article, you’ll be able to tap into the blue ocean of web development and thrive in this fast-growing field.
Let’s dive in!
1. Production Skills
This one goes without saying!
Technically, it’s possible to win a project without solid production skills—but if you can’t deliver a high-quality final product, it’s likely that project will be your first and last.
If you're accepting client work, you must be able to finish it properly. That’s why strong production skills are essential.
Among no-code tools, Webflow is the most powerful option for delivering high-quality websites. We highly recommend it.
If you're still unsure whether you can create solid outputs on your own, consider checking out our academy, where we also offer hands-on project support.
Now, let’s move on!
2. Portfolio
When clients are choosing a web developer, the most important factor is your past work.
And the best way to showcase that? Your portfolio. As a web creator, your portfolio should be a website itself.
While this seems obvious, many beginners get stuck here.
What to Include in a Portfolio
A common concern: “I just started learning Webflow and haven’t landed any projects yet—what should I include?”
The truth is, you can absolutely showcase practice projects.
For example, imagine how you would build a salon website. Then, actually build that imagined site in Webflow, publish it on webflow.io, and include the URL, screenshots, and a description in your portfolio.
How Many Projects Should You Include?
Another frequent question is about quantity. Many assume more is better, but that’s not the case.
When I posted a sample job on a freelancing site like CrowdWorks, some applicants sent long lists of URLs. But overwhelming the client like this backfires—they don’t even feel like clicking any of them.
My recommendation: include 3–5 well-selected projects that each showcase a specific strength.
For instance, include:
- One beautifully designed site to highlight your design skills.
- One technically complex site to show your production ability.
- One site that integrates systems or emphasizes SEO, to showcase your specialty.
This helps the client clearly understand your value from just a few examples.
3. Social Media Activity
Believe it or not, platforms like Twitter and Instagram can bring in many projects.
Why? Because instead of “looking for clients,” it’s more effective to “get discovered by clients.”
When a client realizes they need a website, they actively search for experts—either through freelance platforms, referrals, or online searches. They’re looking, so you need to be visible.
That’s why sharing your projects, knowledge, and story regularly on social platforms helps. It makes you the first person that comes to mind when a need arises.
Here’s how it works: someone gets curious about building a site. They start browsing content in their usual channels, and if they see your impressive post, it builds interest. This simple exposure can turn into a project later.
Twitter, in particular, has strong viral potential and lets you reach a broad audience.
4. Connections
Like in any industry, connections are crucial in web development too.
Referrals
If you have good connections in the web industry, you’ll often get referred to potential clients.
Even among fellow web creators, they might pass you projects when they’re too busy. It’s also great to connect with professionals in other roles—writers, designers, directors—who might refer clients outside their own expertise.
For example, a designer might introduce you to a client who needs someone to build the site they designed. It adds value for them, and opens doors for you. Win-win.
Networking Opportunities
Good connections lead to more connections.
Attend web industry meetups and events—you’ll meet others, share your strengths, and possibly get introduced to clients.
In my case, I’ve gained many opportunities this way—not just in the web industry, but also among entrepreneurs. At a startup event in Shibuya, I met a founder who later hired me for a Webflow project.
Other opportunities, like speaking at universities or industry events, all came from connections.
Last year, I landed a Webflow project worth over 1.5 million yen—thanks to a referral from a past client.
Honestly, for freelancers, networking may be the most powerful form of marketing.
Industry Insights
Staying connected with industry professionals gives you insights on trends, client needs, and effective approaches.
It helps you better understand your clients, improve your service, and optimize your content strategy.
5. Blogging
Personal blogs are powerful tools for attracting new clients.
Especially for new web creators or designers, sharing what you’ve learned and showcasing your work builds visibility.
Unlike social media posts, blog articles show up in search results and gain traffic over time.
So, in addition to short-term outreach via social media, blogging gives you long-term content that keeps working for you.
Plus, it's your own site—visitors won’t get distracted by other people’s posts like they might on Instagram or Twitter.
You control the experience. You can guide readers to other articles, keep their attention longer, and turn them into loyal fans.
And the more your readers engage with your content, the more likely they are to share it—or reach out when they need your services.
Combining short-term social media posts with long-term blogging is one of the most effective ways to win clients.
Conclusion
In this article, we’ve looked at five key areas that help you win no-code web development projects:
- Building real production skills
- Creating a strategic portfolio
- Leveraging social media
- Growing a strong network
- Writing long-lasting blog content
By putting these strategies into action, even complete beginners can start getting high-quality no-code projects in a short amount of time.
If you want to see actual Webflow project examples, check out our other articles.
Thanks for reading to the end!
Stay tuned for the next one!
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